In order to design creative solutions, we need to first define and understand the problem. Use this simple research method during an interview or conversation to uncover insights into a problem and a person’s beliefs, actions or decisions.

In order to design creative solutions, we need to first define and understand the problem. Use this simple research method during an interview or conversation to uncover insights into a problem and a person’s beliefs, actions or decisions.
Principled Innovation asks us to work with others and recognize the limits of our own knowledge so that we can better understand and tackle the complex issues our communities face.
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