In order to design creative solutions, we need to first define and understand the problem. Use this simple research method during an interview or conversation to uncover insights into a problem and a person’s beliefs, actions or decisions.

In order to design creative solutions, we need to first define and understand the problem. Use this simple research method during an interview or conversation to uncover insights into a problem and a person’s beliefs, actions or decisions.
Principled Innovation asks us to work with others and recognize the limits of our own knowledge so that we can better understand and tackle the complex issues our communities face.
Video
5 minutes
By: IDEO
Video
2 minutes
By: McCombs School of Business
Article
2 minutes
By: Psychology Today
Tool
15 minutes
By: Principled Innovation® (PI)
Tool
30 minutes
By: Principled Innovation® (PI)