In order to design creative solutions, we need to first define and understand the problem. Use this simple research method during an interview or conversation to uncover insights into a problem and a person’s beliefs, actions or decisions.
Toolkit Library/
The five whys
Making connections:
Principled Innovation asks us to work with others and recognize the limits of our own knowledge so that we can better understand and tackle the complex issues our communities face.
The five whys
Tool
15 minutes
By: IDEO
How classroom political discussions—controversies, too—prepare students for needed civic participation
Article
10 minutes
By: Holly Korbey, KQED
Altruistic babies? Study shows infants are willing to give up food, help others
Article
8 minutes
By: University of Washington News
Creativity pulse check
Tool
5 minutes
By: Character Lab
K-5 Card Deck Activity: Performance character
Tool
30 minutes
By: Principled Innovation® (PI)