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The five whys

In order to design creative solutions, we need to first define and understand the problem. Use this simple research method during an interview or conversation to uncover insights into a problem and a person’s beliefs, actions or decisions.

Green abstract painting


   15 minutes

   By: IDEO

   Educator-prep | Lifelong learners

Making connections:

Principled Innovation asks us to work with others and recognize the limits of our own knowledge so that we can better understand and tackle the complex issues our communities face.

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