Principled Innovation depends on educators and leaders who will go beyond simply seeing a problem to rise to action. Psychologists have long studied the bystander effect—how people are less likely to help someone in need if there is a large group of witnesses also not helping. Courageously breaking away from the crowd to intervene can then have a positive ripple effect that rouses others to action. In this TED Talk, Stanford professor emeritus and psychologist Phil Zimbardo (of the controversial Stanford Prison experiment) describes the role of ripple effects that “everyday heroes” have in taking courageous actions.
Toolkit Library/
Heroes
Justice and fairness
Article
10 minutes
By: Markkula Center for Applied Ethics, Santa Clara University
The science of helping out
Article
8 minutes
By: New York Times, Tara Parker-Pope
Integrating health care at school
Video
20 minutes
By: Principled Innovation® (PI)
Seeding innovation
Video
15 minutes
By: Principled Innovation® (PI)
Make giving feel good
Tool
5 minutes
By: Greater Good Science Center